It focuses on knowing the market situation of crops in terms of geo-specific quality and quantity demand. It helps in future marketing of products in minimum effort for maximum gain.

Organisation regularly visits farms for crop health management. This approach ensures right practices on right time and prevents unnecessary expenditure on crops.

Training sessions are organised to change the farmers' practices for market-friendly products. Organisation provides training in classroom and practical modes.

The best market price through pre-planning of ensured market linkage. It includes post-harvest management to right customer and right market-place for higher return.

To transform farming from an occupation to a respectful profession and enable farmers to earn consistently high returns by educing risk
factors.

To provide 360-degree support to farmers specially the marginal with solutions for input linkages, technology, production optimisation and market linkages.

Founding Dean-ISB, Founder–Ashoka University, Partner – McKinsey & Co

Consultant – World Bank, 20+ year exp.,
Ex-Partner – MART

State Program Manager –Clinton Foundation,John Hopkins Medical College

Urban Farmer, 15+ year exp.,
Seed Scientist &
Agripreneur

Agripreneur, XLRI Graduate, 10+ year exp., Ex-Director
– USHA Martin Agro

Impact Investment Fund Manager, Worked with Sundaram BNP Paribas Home Finance and Deloitte